Storaitelling AI driven Use case ebook cover

Human-directed, AI-Amplified Marketing Use Cases

You have seen Terminator, right? Most advice about AI falls into two camps: Whizz-kids telling you AI will replace your[…]

GTME Sword

Go-to-market Engineering: A Sword, not a knot

Yes, we live in interesting times. And if you’re in IT, marketing or sales, you’ve probably seen the headlines. Stanford’s[…]

Storytelling pilot in yellow biplane

The Storaitelling Brand Canvas: Build a Brand Story People Actually Feel

If you’ve ever struggled to explain what your brand stands for (without resorting to buzzwords or “jazz-hands”), the Storaitelling Brand[…]