Storaitelling Marketing Jargon Buster

Commercial storytelling is much more effective…

…when your audience can understand you! It turns out that marketing professionals like to sprinkle their ‘behind the scenes’ chatter with three letter acronyms (TLAs) to speed up their internal communications (and possibly signal that they are in the know). It can also make it hard for everyone to be sure what was actually said.

At Storaitelling we like plain speaking and clarity, so we thought we’d round up as many acronyms as we could shake a stick at to help you reduce the noise to signal ratio a bit.