Brand Canvas Course
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Welcome this free, 5 minute-a-day, 5 day course
This short course is designed to help you craft an impactful brand narrative that will help you drive growth, build revenue, engage with investors and inspire your team.
Watch the welcome video one the left and then, if you haven’t already, sign up for the course. For each session there is a video and you’ll be sent a short email giving you access to everything you need to develop a crisp and compelling brand story.
Welcome totha new chapter of accelerating your growth!
Episode 1: The Power Of Purpose
We’ll start with your ‘why’ – the reason you get out of bed in morning, and we’ll start building your ‘purpose pyramid’
Episode 2: We’re on a Mission
Looking at your ‘what’ and your ‘where’, we’ll define your mission and vision to provide a robust brand framework
Episode 3: The Brand Canvas
This is where your story sets your strategy. In this session we’ll start to fuel our fire as we add some practical building blocks to our narrative
Episode 4: Customers, Channels & Stories
Here we add customers, jeopardy and Go-To-Market to further refine your message
Episode 5: Offers, Proof and Differentiation
Now we’ll ground your story in action items as you complete your Brand Canvas. We’ll focus on outcomes, going beyond benefits and features, to be more relevant, engaging and appealing to customers, investors and team members. If you haven’t got your downloadable Brand Canvas Template, click the button below to get a copy today.