Why Storaitelling?
Humans have used stories to inform, educate, engage and entertain long before the invention of fire and the sharing of tales, knowledge and purpose. Storaitelling meshes the best human created commercial storytelling with the staggering power of AI and automation to deliver real results, fast.
What We Do
We start by listening. To you and your market. Then we agree and set the targets. Next comes our unique blend of human led, AI amplified creation, optimisation, and automation, giving you access to sustainable, enterprise class marketing at small business prices.
Why AI?
There is no magic black box. AI, LLMs and GPTs do not ‘know’ anything about your business, your goals or the best way to generate more pipeline or to convert more leads. In the wrong hands AI churns out mediocre material for hypothetical audiences. However in expert storytellers’ hands, AI can radically amplify effectiveness.
Storaitelling Nurtaire™
Stop letting your investment in leads and prospects go to waste! Our smart automations and scaled personalisations give you the best chance to convert leads and contacts into customers.
Storaitelling Generaition™
From sustainable, self-sufficient Go-To-Market Engineering services, to turnkey Demand Generation Strategies and Campaigns, we help you deliver the numbers without breaking the budget.
Storaitelling Sustain™
It's true that the best customers are the ones you already have, but is lack of time and resource preventing you from maximising their true value? Explore our Customer Value Management services.
Have a question? Give Sappho, our AI assistant, a call.
Who we work with
With years of experience working across a broad range of entities, from VC backed start-ups to public listed enterprises, our team is well versed across multiple markets.
Start-Ups
We know how important it is to shorten the road revenue and profit, and our playbooks utilise AI to help de-risk your early years
SCALE-Ups
Making success sustainable, repeatable and efficient. Storaitelling can help you rapidly discover what works and amplify it, fast.
Transformations
Turn-arounds, changes, pivots – if you’ve identified the need for change, Storaitelling can add surety to your narrative and GTM.
SMES
We’re here for small and medium sized purposeful business with a growth ambition. Let us help tell your story.
Who we are
We are a collective of senior technology professionals. We have created billions of dollars of value for B2B technology organisations across commercial marketing, demand generation, go to market, product marketing, brand and customer value management, strategic design and operational excellence.
Our innovative use of AI means we can amplify the benefits of our experience and provide outstanding service at highly attractive rates. And we do this whilst avoiding the many of the pitfalls inherent in letting the AI genie out of the bottle.
Our approach blends our expertise and experience with the acceleration and automation that the right artificial intelligence tools can deliver, helping you achieve your goals faster, whether you are are a start-up, scale-up or turn-around transformation.
Stochastic Parrots, Black Boxes and Golden Eggs
Emerging technologies are often shrouded in the mists of confusion, misinformation and distrust, and AI is no exception. Many people have created a prompt and been disenchanted by the response as the model returns inaccuracies, hallucinations or meaningless buzzwords. Storaitelling exists to provide access to a powerful alloy of human expertise and AI driven machine scale. Here’s our three guiding principles that allow us to creating astonishing results, free from the BS, fluff and hype of AI.
Stochastic Parrots Give you Wings
Generative AI produces text by looking at the statistical probability of one word following the next. As such it is unaware of the meaning, context or value of its answers and the impact they may create. This can lead to the rapid fabrication of information and the degradation of prompt performance over time. Not ideal scenarios when engaged in trust-centric transactions, like thought leadership content creation. By being cognizant of the inherent limitations of LLMs, and by ulitising custom GPTs, Storaitelling is able to deploy AI in an expert-guided framework for a robust and consistent quality of experience.
No Black Boxes
AI can often feel like a black box type technology – is anybody really sure what is going on in the inside? Storaitelling look to demystify AI, seeing it as a tool that, when used in the appropriate manner, can deliver solid gains and real benefits in terms of time, reach, relevancy and exposure. We think of it a little like the dancing flames of a storyteller’s fire of yore – able to entrance, but if mishandled, able to burn. By removing the ‘black box’ we fan the flames, but in the direction you set.
Start with the Golden Egg
The fixation with not killing the goose that laid the golden egg is somewhat misguided. We start with the end goal in mind, the golden egg – what it is that you want to achieve, the problem you wish to solve or the opportunity you wish to create. By focusing on this ‘golden egg’ as our key success metric throughout the project or campaign, we optimise the probability of generating more geese, even if we do have to crack a few eggs along the way.
Nurture not Nature
If your lead nurture journeys are not bearing fruit, it can often be a complex and time-consuming task to diagnose the issues and test solutions, let alone implement and maintain the fixes. Storaitelling Nurtaire™ automates and personalizes nurture workflows at scale.
Integrating with you existing CRM and marrtech, (Salesforce, Hubspot, etc) Storaitelling Nurtaire gives you the power to amplify your ability to move prospects through your funnel, swiftly and efficiently.
We architect nurture workflows that utilise AI to deliver next generation personalisation, automation and conversion, freeing you and your team to focus on adding value where it matters most. Once set up, we ensure that the workflows continue to deliver, not just leads, but marketing influenced opportunities that your SDRs or sales teams will rush to work on by constantly optimising the automation logic.
Authentic, not Synthetic
Your brand, product, propositions and people make your business what it is today. It’s how your customers recognise you and judge the value you bring them. Sounding and looking the same as everybody else is not who you are. It’s not what your marketing should be about either.
Our human guided, AI enhanced approach means that we are always on brand and never bland. Words like ’empower’, ‘unleash’ and ‘harness’ have been devalued by overuse in LLMs (lightweight lazy marketers), which is why our custom GPTs are exactly that, custom. Our creative mantra is based on a very simple, but highly prized, rule: DBFB! or to unpack that acronym, Don’t Be F***ing Boring!
We are an AI accelerated B2B marketing and GTM engineering team who keep the audience front of mind at all times. If we want to enthral your prospects and customers, we believe we must always strive to deliver the surprise and delight of a story, well told.
What stories do you want to tell?
If you want to deliver results, add efficiency and increase effectiveness, and think that the hype around AI is just a little too much, so do we. We know what it can do and what it can’t, which is why we are human guided.
Let’s Chat
If you’d like to understand how our mix of hard-won marketing experience and AI skills can help you generate more pipeline, create more value from your base or help you accelerate your growth, please do get in touch.